It is called Soho because it is the area preferred by artists and crafts men and women, each weekend it transforms into the scenario for groups of artists showing and selling their work.
Fashion designers can be found along with crafts sellers and cultural activities. It's youthful and colorful. There is a mixture between bohemia and modernity resembling somehow the Soho in New York.
You can find the Plaza Julio Cortázar, located in the center of various stores, fairs, galleries, bars and restaurants, making it the center of activities of the area. The railroad, sets the limit with Palermo Hollywood.